ImpactU interviews Donna Clifford of Rainbow Investment Solutions

Donna Clifford explains how impact investing can give an entrepreneur a connection that wouldn’t be felt with traditional investments and she has been able to help entrepreneurs make socially responsible investments that they are inspired by daily.

Steve investigates how Donna evaluates a potential client’s sustainability history, how they treat their employees and if their products are safe for the planet. Donna goes on to reveal that she understand their are many finance professionals and that by taking an interest in underserved demographics like LGBTQI she has positioned herself within a blue ocean.

Steve also shares how investors taking the initiative to join a shareholder meeting and voicing their concerns with a company practice has saved many investors on taxes they would otherwise have to pay.